Let's Breathe Life into Your Brand
I'm a Digital Media Specialist with a background in Marketing and Change Management consulting, where I specialized in developing and executing communications campaigns, qualitative and quantitative marketing research, and project management for internal and B2B endeavors. That combined with over eight years of digital marketing experience has shaped me into a communications powerhouse.
My professional experience working with high-profile clients, international projects, and fast-paced environments has equipped me with the ability to take on any brand and create organic, effective copy that inspires connection and growth beyond its target audience.
I believe understanding modern marketing means understanding human connection in the digital age. I have a passion for perfecting that art, and to help bring a relatable voice back to corporate digital media. I seek to join a team that shares the same passion I have and work together to foster community through creative endeavors.
I am currently working as a Copywriter and Content Specialist at BCV Social, where I oversee a portfolio of 20+ luxury-brand clients in the hospitality and travel industry.
My key skills include:
Professional:
8+ yr. Marketing and Communications
8+ yr. Social Media Management
5+ yr. Copywriting
4+ yr. Working in client-facing environments
4+ yr. Project Management
3+ yr. Design Thinking and Complex System Problem Solving
2+ yr. Change Management Consulting
Creative:
Copywriting—
Short & Long Form, Analysis, Strategy, Pitch Development, Campaigns, Social Media, Internal Comms, Websites, Bios, Branding & Rebranding, Conceptualizing Big Ideas, Emails, Facebook Ad Copy, Carousel Ads, Instagram Reels & Stories
Visual Content Curation—
Building monthly social media calendars (picture & caption) that coincide with client TOV
UX Design—
Competitor Analysis, User Research, User Personas, Journeys, & Flows, User Testing, UI, Information Architecture, Wireframing & Prototyping
Graphic Design—
Adobe XD, Canva, Brand Style Guide Creation